Sometimes a first impression is the only chance you get.

To engage a new client, make a new friend — or attract a new candidate to work for you.

When a visitor arrives to your recruitment landing page, have you made the best first impression? Are they excited to learn more or are they reaching for the “X” in the browser’s corner?

Creating a candidate attracting webpage

If your recruitment web page is polished and offers exciting information from the first sentence, you’re much more likely to maintain interest — and receive a job application at the end.

And while this may sound like a feat or a lot of work, don’t be discouraged: it’s not.

With a few easy upgrades and input of vital information, candidates will be attracted to work for you like koala bears to eucalyptus trees. Your recruitment will be unstoppable.

Here’s my easy 2-step process:

1. Take a pulse of your current site

To understand where you need to make improvements, you’ll want to audit or take a pulse of your current recruitment webpage.

It’s easy to review your website and understand what changes need to be made.

Just head on over to your current web page and ask the following questions:

• Does your page include a clear company mission and distinct company values?
• Do you explain your benefits, perks, or positive work atmosphere?
• Are there appealing photos and videos, or ones of low quality and value?
• Is it clear what it’s like to work in your company?
• What features make you lose interest in viewing your own website?
• Is it easy to see where someone would apply?

From here, you can tweak your page — and make it as captivating as possible.

2. Enhance it with key elements

By designing a page with engaging information, a great lay out, and an easy way to get in touch, candidates will notice the positives of working for you — and will want to join in on the fun.

To maximise the page visitors that turn into interested candidates, be sure to share key information.

Consider including:

• Your mission and vision
• Your values
• Your company’s culture and personality
• Benefits and perks of working for the company
• Stories and insights from current employees
• Easy instructions for applying
• Current job openings
• Contact information or online form for questions

In addition, you want your page to be engaging and easy to read.

Don’t forget to incorporate:

• High quality media (i.e. photos and videos)
• A simple user-friendly design
• Down to earth language that feels personal rather than scripted
• A clear call-to-action (i.e. an “apply now” button)

The need for high performance recruiting

In today’s competitive market, employers are left to decide how they will attract and recruit the industry’s top talent.

As Chris Cancialosi of Forbes puts it, “Companies are forced to find new ways to cultivate relationships not only with current applicants but with a passive talent pool who may someday decide that their organisation is a place that they want to be.”

With a sharp recruitment website, you can do just that. You can engage current job seekers and impress passive candidates through your recruitment content alone.

The power behind your recruitment web page

Not only will your recruitment web page be a landing spot for candidates searching on the web, you can also use your page to:

• Provide information and encourage interest from internal referrals
• Link the page to your social media posts about job openings
• Share career opportunities with possible future candidates
• Demonstrate to clients and customers your healthy work environment

Any questions?

If you have questions on this topic or any others, feel free to reach me by email or set up a free one-on-one consultation session, or drop me a comment below.

Thanks for sharing!