Developing a Culture Code — six features of a successful culture document

One of our signature templates that have been as popularly requested with our clients as hot potatoes, is our Culture Code document (which we guide you through to develop as a part of the 90 Day Culture Accelerator). 

A Culture Code is a document you can refer to and share with your team that guides the expectations, standards and understanding of what you do differently and how you operate as a company when it comes to culture. 

The Culture Code pulls together an executive summary of how you execute on your legacy, and then communicate that to your team. 

1. An Overview statement

This is a powerful, one to two line statement that shares who you are and what you do. An example of this could be —

“A group of peers on a bold mission to transform the energy industry, one electric vehicle at a time.”

It’s designed to capture attention, create interest and develop a sense of curiosity in your team to know more.

2. A Mission statement

What is your big, audacious, global goal? If you could change the world and leave a legacy with your business, what would it be? 

This is meant to be a ‘limitless’ statement, and dares you to dream a little. This is the bigger purpose that guides you in the daily decisions you make as a business. An example could be —

“We’re on a mission to change the lives of 100,000 women globally by providing sanitary products to those who don’t have access to them.”

This can also include what your customers or clients may see as a mission and how you contribute to that.

3. Your beliefs and vision 

As a business, what do you believe is possible? What beliefs and values drive you? This is connected to your mission and addresses why you do what you do. An example of this could be — 

“We believe everyone has unlimited potential to build a lifestyle business of their dreams. That is why we do what we do, and what drives us to connect deeply with our customers every day.”

4. Values

Values are designed to guide how your people operate within themselves and in your business. 

You can write down 5-10 company values that are important, followed by what each value looks like, and doesn’t look like. 

An example of a values statement could be — 

“We value integrity, balance, honesty, and action in the face of fear.”

5. Aspects of culture

There are certain aspects within a business that cannot be ignored. This is an opportunity for you to communicate your unique approach to such things. 

For example, how do you deal with the process of failure? What does health and wellbeing look like in your company? How do you welcome people to the business? How do you deal with poor performance? 

These statements can clearly outline what is expected and how you can create positive processes to things people generally steer clear of.

An example could be — 

“We believe that failure is not in opposition to success, but a part of it. That is why we engage in monthly round table discussions about failures and what we have learned from them.”

6. Your points of difference

What makes you stand out from the rest when it comes to working for your company? Why would someone choose you over the competition? 

Your points of difference are what will either attract (or repel) talent to your company. 

An example of this is — 

“At XYZ company, we do things differently. We don’t believe in the 9-5 and trust our people to self-regulate and pace out their own work.”


You can build your own Culture Code as a part of Module 11 in the 90 Day Culture Accelerator.

Start the 90 Day Culture Accelerator 

Are you ready to take your business to the next level? We’ve compacted over 20 years of experience in developing people and building thriving teams into one signature digital program, delivered over 90 days. 

Define your big vision, attract rockstar talent, manage and lead with confidence and grow your business exponentially. 

We cover 12 key areas that get you results when it comes to:

  • Building thriving, high performing teams that fast-track your progress on autopilot
  • Getting super clear on your vision and goals + provide the tools on how to get there
  • Developing tried and tested frameworks to attract high calibre talent and develop your existing team 
  • Become a well-respected, inspirational and motivating leader to your team 
  • Generating outcomes in your business while simultaneously stepping away from working ‘in’ your business to focus on working ‘on’ your business

Find out more here