How it’s done…

If you’ve been following my Workplace Culture articles this month, you’ve learnt…

The secret sauce to culture…

(all that makes up the ‘vibe’ of your place)

Inspirational leadership insights…

(what it takes to drive high-performance teams) 

And the 8 core culture-determining organisational values…

(catch up here if you missed it)

Pretty cool stuff, right?

By now I’m sure you’re getting how important team culture is.

Not just to the success of your business…

But to the management of your stress and sanity levels as well!

You may have even dug deep and taken the BespokeHR culture assessment (did I mention it’s a free 5-minute exercise?)…

And found out your culture rating:

Is your culture leading the pack, excelling, doing good work or on struggle street?

At this point, you should have a strong idea of the type of culture that you want in your business.

Next, it’s about operationalisation.

(^^ yes, that’s a real word! ^^)

Which is just a fancy way of saying:

To take abstract concepts and turn them into measurable variables.

Like the beliefs, attitudes and values rattling around the back of your mind about your ideal vision of your company…

Transforming into:

Concrete processespolicies and procedures that get your employees living and breathing your culture.

To help you do this, I’ve combed through all of the areas that I develop with my 1:1 consulting clients…

And whittled it down to 20 actionable areas that you can work on immediately to create the workplace culture you want.

Read the 20 action areas below (including links to helpful resources), then we’ll look at a real case study of putting culture into action!

20 action areas for defining your culture

  1. Company mission and vision
  2. Clear values and descriptions of what they mean
  3. Authority levels and position descriptions
  4. Code of Conduct policy
  5. Customer service standards
  6. Internal communication channels (i.e. intranet, meetings, newsletters)
  7. Reward and recognition processes
  8. Training and development programs
  9. Induction processes
  10. Branding
  11. Website
  12. Social media
  13. Employee surveys
  14. Customer surveys
  15. Leadership training
  16. Meeting structures
  17. Information Sharing
  18. Corporate social responsibility and positions
  19. Performance reviews
  20. Workplace layout

Case Study: How does Apple do it?

Steve Jobs said the secret to Apple is that:

“We hire people who want to make the best things in the world” 

This statement (when lived) links how hard Apple employees work and how greatly they care about the products they make.

Putting it into practice:

I’ve cut this directly from Apple’s website so that you can see some of the ways they reflect their culture in writing:

“Do your life’s best work here. With the whole world watching.”

“The people here at Apple don’t just create products, they create the kind of wonder that’s revolutionised entire industries. It’s the diversity of those people and their ideas that inspire the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.”

“Inclusion inspires innovation. Great ideas push the world forward. And they can come from anywhere. Diversity makes us stronger every day. Our commitment to diversity is part of everything we do. We foster an environment that allows all employees to contribute, grow, and push their talents to achieve incredible things. It’s why we work with suppliers who share our values. And why we continue to launch initiatives that will lead to a stronger, more representative workforce.”

“The future of tech isn’t a product. It’s people.”

“We believe people from every background, race, and gender have a right to pursue their dreams.”

“Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship, or who they love.”

“It’s what we do together that sets us apart. We’re perfectionists. Idealists. Inventors. Forever tinkering with products and processes, always on the lookout for better. Whether you work at one of our global offices, offsite, or even at home, a job at Apple will be demanding. But it also rewards bright, original thinking and hard work. And none of us here would have it any other way.”

As you can see, it’s just not one thing that defines Apple’s culture.

So the question is this:

Are your workplace tools matching the message you want to get across to create the culture you desire?

Any questions?

If you have questions on this topic or any others, feel free to reach me by email or set up a free one-on-one consultation session, or drop me a comment below.

Thanks for sharing!