You’re looking to recruit quality staff, yet the odds are stacked against you…
Neither blessed with a big-budget, nor a sexy, in-demand role or industry…
How do you separate your company from the competition and attract new talent?
In a 2013 Forbes article titled “Six Reasons Your Best Employees Quit You”, Louis Efron states why employees commonly leave:
Notice there wasn’t any mention of money?
Yes money is important, but it’s not the most important thing. So don’t get too hung up on it!
What this list above describes is the mental state of people who are dissatisfied with their current employer and role.
These are the candidates who you will be attempting to attract!
So now let’s use these insights into their psychology to help your company stand out.
Consider these areas when crafting your recruitment advertising and your internal referral program:
What does your company stand for and believe in? How do you serve your customers?
Survey employee engagement and satisfaction to find the positive stories from your employees’ perspective.
Can you offer a unique form of personal or professional development?
Be clear about the type of culture your company aspires to.
People can be inspired by, committed to, and motivated through the influence of high-quality business leaders.
It’s no longer treat people how you want to be treated, but treat people how they want to be treated.
If you can’t afford an Employee Assistance Program, at least have clear policies on how you manage sickness, leave and reporting internal and external issues.
Don’t forget that people are generally happy to work hard, but they also need time to switch off and have some fun!
Use all 8 points in your next job Ad and you’ll show candidates that you can offer what they’re truly looking for!
Once you’ve attracted interested candidates, the next step is to conduct effective interviews to ensure that you make an offer to the right person.
If you have questions on this topic or any others, feel free to reach me by email or set up a free one-on-one consultation session, or drop me a comment below.
Thanks for sharing!