Imagine the perfect person for your team is looking for a new job…
They’re after something different. They want to contribute and be a part of something great.
What they’re seeking…happens to be the exact job you’re trying to fill. This person has the right skills, knowledge and experience to do a phenomenal job.
But how do they find your employment opportunity?
The answer is simple… the Internet.
Today digital platforms are the easiest and most convenient ways for candidates to apply for roles and network with individuals. Powerhouse platforms like Seek and Linkedin have given individuals this opportunity. If you find that you are not active across these platforms, then it’s best to reassess how you are recruiting….
Questions you may need to ask though when thinking about your digital footprint though,
Does your company have a strong employer brand that gets people proactively seeking out your jobs?
Your digital presence needs to motivate and showcase to potential candidates what your company is about and how one can fit in with your team and culture.
There are many avenues for people to search and find the perfect opportunity:
Having this digital reach gives you ways to connect with potential candidates and widens your pool.
And from that large pool, you can select the top qualified people.
Amy Rees Anderson shares in a recent Forbes article, “Attracting the best and the brightest people to join your company is the goal of any good leadership team, but finding those people requires serious creativity in your recruiting efforts.”
Like Anderson says, sometimes we need a pinch of creativity when it comes to recruitment.
Here are some unique ways on how to use digital to connect with potential candidates:
Before you choose how to get the word out about your job openings, you need to know what you’re going to say across these platforms.
Clearly communicating your business’ purpose and why people want to work for you will significantly increase the interest level of potential candidates which we have already covered in prior weeks.
Josh Tolan writes in a recent Business Insider article, “Employer branding is to attract job candidates that will help your business increase profitability.”
Without the right people in the right jobs, our businesses can’t move forward.
Does your employer brand attract the right people? If not, it could be time to review? Yell out if we can help.